BikeCaffé is an international coffee franchise providing a unique experience to the coffee-buying customer. Situated on the small footprint of a Belgian cargo bike, Lofty Word assisted in developing the playful brand presence, environmental design elements, and all supporting brand assets.
BikeCaffé | Brand Strategy, Identity Design, Brand Collateral, Brand Support
Buying a cup of coffee is commonplace, but the novel concept of BikeCaffé adds delight and whimsy to this everyday experience. The brand celebrates this enjoyment and represents elements of joy and gratitude in the visual language and customer touchpoints.
We further assisted BikeCaffé with executing its brand language throughout its offline and online collateral. We worked with their team to design everything from coffee cups, stickers, brand collateral, franchisee sitelets, and product sell sheets.