Piccolo Design + Build is a small but mighty architecture firm providing end-to-end design and build services for custom home clients. Lofty Word worked with its owner and principal architect to give life and focus to the brand and create an updated identity system and website.
Piccolo Design + Build | Brand Strategy, Identity Design, Website
Playing off the mid-century modern roots prevalent in Piccolo's body of work, we gave the brand room to include its playful side that can be seen in many of the firm's custom work.
Focusing on simplicity to highlight Piccolo's work was the driving force behind the website redesign. Letting the photography of each project be the star but allowing the new visual language to support a cohesive experience regardless of what device the viewer was on.