Automatic Panel Lifting Systems provides equipment and education to move large metal panels safely and effectively at job sites. APLS partnered with Lofty Word to redefine its brand position and modernize its outdated web presence. Their updated brand needed to reflect the mission to improve each construction firm's bottom line while maintaining a solid connection to the traditional industry they serve.
Automatic Panel Lifting Systems | Brand Strategy, Identity Design, Website, Brand Support
APLS's new visual language focuses on bold, strong letterforms and colors. While not abandoning the traditional construction industry persona, it looks ahead toward the modern approach to doing business.
The previous version of the APLS website hadn't been updated in years and needed a serious overhaul. We started by defining a new information architecture to ensure all customer needs were met and to make renting a vacuum lift simple and straightforward.
Renee Chmielewski Owner, Automatic Panel Lifting Systems