Weather Route's technology solutions are focused on improving the safety of auto-travel for both the average traveler as well as government and private-industry clients. Weather Route engaged Lofty Word to position itself as a leader in the weather-based logistics space.
Weather Route | Brand Strategy, Identity Design, Brand Collateral, Brand Support
Weather Route's mission to help people and their assets arrive safely extends to individuals and corporations alike. The brand needed to evoke a sense of care, trust, and capability to supply solutions for large industry, government clients, and individual travelers.
Focusing on the positive aspects of traveling safely was a core driver of the imagery and content creation. Going on a road trip to visit family or increasing revenue by delivering goods on time are key results of the proactive technology that Weather Route offers.
Devan Stormont CEO, Weather Route